Bad Publicity
It’s said that there’s no such thing as bad publicity. I’m not so sure.
This morning, I received 2 emails from Google Alert, telling me that my name had appeared in the news. Since we’ve embarked on a pretty ambitious public relations campaign for our new book, Contented Cows MOOve Faster, I’ve received a fair number of these alerts in recent days. Good work on the part of our PR firm.
The first of these alerts appeared with the headline: Kin of Staten Island police killer collared in PCP bust. The story went on to tell of one Richard Hadden, age 51, whose stepson is in jail for murdering 2 law enforcement officers. This Richard Hadden allegedly sold PCP (angel dust) to some other police officers, repeatedly, during a sting operation on New York’s Staten Island. These are not nice people.
Let me say, for the record, that I am not that particular Richard Hadden, nor do I think we’re related. In the first place, I’m not 51. Please. I just hit 50 last month. Let’s not push it to the next number any sooner than necessary. And secondly, I would hope that I would target my marketing with greater precision than the guy written up in the NY Daily News. Â
The 2nd Google alert was more to my liking, and linked to an article that Bill and I wrote, that appeared in RIS Media, on Six Ways to Become an Employer of Choice.
Later in the day, I got a call from a writer with the Pittsburgh Post Gazette, who’s writing a story about National Boss Day, coming up this Tuesday, October 16. If you hadn’t remembered that Tuesday is, in fact, the day set aside to honor those we call boss, AND if your boss demonstrates the leadership skills and values to warrant it, do something on Tuesday to let your leader know you appreciate him or her. Buy a card, take him or her to lunch, or, at the very least, stop and say the words, “Thank you for being a great boss.”
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